CATEGORY : Book YEAR : 2016 LANGUAGE : Chinese
ISBN : 9787558011016
PRICE : 198rmb
As we all know, branding isoriginally from West. The Japanese designer Mr. Harada wrote such a basic branding theory book, which suit oriental audience, through his real branding experiences in Japan.
The book designers try to convert their roles into readers. Using the design language, the designers divide the multilevel of the book, such as main points of each chapter, the Chinese annotation, English translation, and so on, through repetitive reading. Layout of this book breaks the stereotyped of traditional theoretical books. The text uses a variety of layout methods to guide readers’ reading rhythm and speed. Hoping that the contents, which are hard to understand, can be more visualized through the charts, meanwhile, making this theoretical book more interesting and attractive.
The mottled effect of running the printing machine was used in the book design, which is unseen for readers normally, just like communication before establishment of branding. The communication is also crucial important but unknown from audience. The book designers want to show the importance of varies unseen processes in not only design but also branding.