As we all know, branding isoriginally from West. The Japanese designer Mr. Harada wrote such a basic branding theory book, which suit oriental audience, through his real branding experiences in Japan.
The book designers try to convert their roles into readers. Using the design language, the designers divide the multilevel of the book, such as main points of each chapter, the Chinese annotation, English translation, and so on, through repetitive reading. Layout of this book breaks the stereotyped of traditional theoretical books. The text uses a variety of layout methods to guide readers’ reading rhythm and speed. Hoping that the contents, which are hard to understand, can be more visualized through the charts, meanwhile, making this theoretical book more interesting and attractive.
The mottled effect of running the printing machine was used in the book design, which is unseen for readers normally, just like communication before establishment of branding. The communication is also crucial important but unknown from audience. The book designers want to show the importance of varies unseen processes in not only design but also branding.
众所周知，品牌学来源于西方，日本设计师原田进先生通过他在日本的品牌实战经验整理出的这样壹本适合东方的品牌学基础理论书籍。
该书设计者试图将自己的角色转换成读者，通过反复的通读，用设计语言划分出每篇文章的重点、中文注释、英文翻译等等多个层级，引导读者对书籍的阅读，梳理层级的同时从视觉上打破传统理论书籍带给读者的刻板体验。正文使用多种排版方式去引导读者阅读的节奏与速度。为了更好的阐明书籍的内容，书籍设计者根据整本书的内容绘制了大量丰富的信息图表，希望通过图表更直观的帮助读者了解生涩的文本内容，同时也使枯燥的理论书阅读起来更具趣味性，缓解阅读疲劳。
设计中也贯穿了印刷过程中磨合机器的效果，这是读者平时看不见的环节，设计者希望用这种平行思维的方法暗示书中介绍的重点内容：品牌建设之前外界看不见的反复沟通磨合的过程。这不仅是控制品牌建设成败的关键，也是设计最终呈现之前的重要环节与努力所在。
