Branding
原田進：設計品牌

CATEGORY : Book
YEAR : 2016
LANGUAGE : Chinese
ISBN : 9787558011016
PRICE : 198rmb


As we all know, branding isoriginally from West. The Japanese designer Mr. Harada wrote such a basic branding theory book, which suit oriental audience, through his real branding experiences in Japan.

The book designers try to convert their roles into readers. Using the design language, the designers divide the multilevel of the book, such as main points of each chapter, the Chinese annotation, English translation, and so on, through repetitive reading. Layout of this book breaks the stereotyped of traditional theoretical books. The text uses a variety of layout methods to guide readers’ reading rhythm and speed. Hoping that the contents, which are hard to understand, can be more visualized through the charts, meanwhile, making this theoretical book more interesting and attractive.

The mottled effect of running the printing machine was used in the book design, which is unseen for readers normally, just like communication before establishment of branding. The communication is also crucial important but unknown from audience. The book designers want to show the importance of varies unseen processes in not only design but also branding.
 
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眾所周知，品牌學來源於西方，
日本設計師原田進先生通過他在日本的品牌實戰經驗整理出的這樣壹本適合東方的品牌學基礎理論書籍。

該書設計者試圖將自己的角色轉換成讀者，
通過反復的通讀，
用設計語言劃分出每篇文章的重點、中文註釋、英文翻譯等等多個層級，
引導讀者對書籍的閱讀，
梳理層級的同時從視覺上打破傳統理論書籍帶給讀者的刻板體驗。
正文使用多種排版方式去引導讀者閱讀的節奏與速度。
為了更好的闡明書籍的內容，
書籍設計者根據整本書的內容繪制了大量豐富的信息圖表，希望通過圖表更直觀的幫助讀者了解生澀的文本內容，
同時也使枯燥的理論書閱讀起來更具趣味性，緩解閱讀疲勞。

設計中也貫穿了印刷過程中磨合機器的效果，
這是讀者平時看不見的環節，
設計者希望用這種平行思維的方法暗示書中介紹的重點內容：
品牌建設之前外界看不見的反復溝通磨合的過程。
這不僅是控制品牌建設成敗的關鍵，
也是設計最終呈現之前的重要環節與努力所在。