Rules of Communication
傳播的法則

CATEGORY : Book
YEAR : 2013
LANGUAGE : Chinese
ISBN : 9787534469671
PRICE : 60rmb


The author Naoki Ito is a famous interactive designer in Japan. But he is not famous in china since interactive design is a new field in china. The target audience are young chinese designers especially interactive designers. 

Interactive media requires not only the participation of human beings as the ontology, but also the interaction with the perceptual abilities of every cell molecule in the body. It is a manifestation of people's full commitment. Starting from the concept of "five senses", we use the cover of the human body and the abstract cellular elements throughout the text to try to fully represent the concept of interactive media design. The gradual progression from black to gray not only categorizes the content of two different sections of the book, but also visually enriches the text hierarchy and increases the enjoyment of flipping.

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互動媒體需要的不僅是人作為本體的參與，
更需要與身體中每個細胞分子的感知能力的互動。
它是人全身心投入的表現。

我們從“五感”的概念出發，利用封面人體五官與貫穿全文的抽象細胞元素，
試圖具象完整的表現互動媒體設計這壹概念。
黑色到灰色的漸進，
不僅將書中兩個不同版塊的內容恰到好處的進行分類，
同時在視覺上豐富了文本層次，增加翻閱中的愉快感。