Rules of Communication
传播的法則


CATEGORY : Book
YEAR : 2013
LANGUAGE : Chinese
ISBN : 978-7-5344-6967-1
PRICE : 60rmb


The author Naoki Ito is a famous interactive designer in Japan. But he is not famous in china since interactive design is a new field in china. The target audience are young chinese designers especially interactive designers. 

Interactive media requires not only the participation of human beings as the ontology, but also the interaction with the perceptual abilities of every cell molecule in the body. It is a manifestation of people's full commitment. Starting from the concept of "five senses", we use the cover of the human body and the abstract cellular elements throughout the text to try to fully represent the concept of interactive media design. The gradual progression from black to gray not only categorizes the content of two different sections of the book, but also visually enriches the text hierarchy and increases the enjoyment of flipping.

互动媒体需要的不仅是人作为本体的参与,更需要与身体中每个细胞分子的感知能力的互动。

它是人全身心投入的表现。我们从“五感”的概念出发,利用封面人体五官与贯穿全文的抽象细胞元素,试图具象完整的表现互动媒体设计这壹概念。黑色到灰色的渐进,不仅将书中两个不同版块的内容恰到好处的进行分类,同时在视觉上丰富了文本层次,增加翻阅中的愉快感。





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